The 2023 Women’s World Cup has captured global attention, not only for the thrilling football matches but also for the impressive social media presence of the female athletes involved. Instagram has become a powerful platform for these players to engage with fans and enhance their brand value, showcasing a new dimension of their talents beyond the field.

Leading the pack in Instagram earnings is Swiss striker Alisha Lehmann, whose posts bring in over £241,000 each to her impressive follower base of more than 13 million. Known for her striking bikini photos and travel updates, Lehmann has successfully captivated a worldwide audience, rivaling the social media presence of tennis star Roger Federer.

Spanish midfielder Alexia Putellas, with 2.9 million followers, commands nearly £89,000 per post on Instagram. Her recognition, including the Golden Ball award and FIFA’s Second Best Female Player titles in recent years, has solidified her status as a prominent figure in women’s football, despite facing injury challenges. Her return to the Women’s World Cup with Spain further cements her influence in the sport.

Canadian football goddess Jordyn Huitema boasts a significant following of over 1.6 million on Instagram, earning nearly £60,000 per post. Her prowess on the field, highlighted by her participation in the US women’s soccer championship, has contributed to her strong appeal and influence among fans. Huitema is poised to make a mark at the Women’s World Cup with Canada.

Alex Morgan, a veteran icon in women’s football, captures the hearts of over 10 million followers on Instagram, with each post bringing in around £44,000. Beyond her sporting talent, Morgan is known for her beauty, as well as her advocacy for equality both in and out of the sports arena. Leading San Diego Wave FC, she continues to be a celebrated personality worldwide.

French defender Sakina Karchaoui, with 723,000 followers, earns more than £23,000 per Instagram post. Sponsored by major brands like Nike, Xbox, and Pandora, Karchaoui brings a mix of talent and heritage to the French national team at the Women’s World Cup, aiming to make her mark on the global stage.

The 2023 Women’s World Cup is not just about football; it also shines a spotlight on the digital prowess of its stars. Whether it’s Alisha Lehmann from Switzerland or Sakina Karchaoui from France, these athletes are leveraging Instagram to connect with fans and build their personal brands, further solidifying their impact on and off the pitch.